A 2007 proposal in Singapore would ban the provision of tobacco products to any Singaporeans BORN IN OR AFTER THE YEAR 2000; surveys showed a large majority of Singaporeans—including current smokers—would support such a proposal.
Catch phrase: “If it’s so bad, why are you smoking?”
When children approached the adult smokers for a light, the adults refused and reminded them that smoking is bad. The children gave each adult a note saying, “You worry about me. Why not about yourself?” Then almost every adult paused and
threw away their cigarette. This emotional anti-smoking ad led to a 40% increase in national quitline calls as well as over 5 million YouTube views within 10 days.
The 2012–2014 CDC campaign, “Tips from Former Smokers,” included ads on TV, radio, billboards, YouTube, Twitter, and Facebook, featuring hard-hitting, graphic stories told by former smokers.