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Sweden

Harm

Tobacco harms the health, the treasury, and the spirit of Sweden. Every year more than 11100 of it's people are killed by tobacco-caused disease, while more than 16000 children and more than 1108000 adults continue to use tobacco each day. Complacency in the face of the tobacco epidemic will ensure the tobacco industry continues to run roughshod over the lives of Sweden's citizens and ensure that tobacco's death toll will grow with each passing year. Tobacco control advocates must reach out to other communities to strengthen their efforts in this mortal fight.

Deaths

% caused by tobacco: 2010

13.1% of Men

Even though fewer men die on average in Sweden than other high-income countries, still 113 men are being killed by tobacco every week, necessitating action from policymakers.

10.9% of Women

Even though fewer women die on average in Sweden than other high-income countries, still 100 women are being killed by tobacco every week, necessitating action from policymakers.

Tobacco use also...

Harms Development

Buying tobacco robs families of the resources they need to rise out of poverty. A smoker in Sweden would have to spend 1.6% the of national median income to purchase 10 of the cheapest cigarettes to smoke each day!

Harms Environment

Cigarette butts are the most commonly discarded piece of waste worldwide. It is estimated that 1.69 billion pounds of butts wind up as toxic trash, which is roughly equivalent to the weight of 177,895 endangered African elephants.

Harms Equality

To find more customers, the tobacco industry markets its products aggressively to women and children.

Harms NCDs

People living with mental illness are nearly twice as likely to smoke as other persons.

Industry

The combined revenues of the world's 6 largest tobacco companies in 2013 was USD342 Billion, equal to 58% of the Gross National Income of Sweden. The industry is a powerful force that does not fear the actions of smaller nation-states because their resources are often much larger. Larger economies have the opportunity to help the smaller allies face down this threat.

Market

Adult Smoking % using tobacco daily, 2013

12.7%of Men

Even though fewer men smoke on average in Sweden than on average in high-income countries, still 500200 men still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

15.2%of Female

More women smoke in Sweden than on average in high-income countries.

Children Smoking % using tobacco daily, 2013

5%of Boys

Even though fewer boys smoke on average in Sweden than on average in high-income countries, still 6400 boys still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

8%of Girls

More girls smoke in Sweden than on average in high-income countries.

Smokeless% currently using tobacco, 2013 or most recent

15.5%of Adults

More people use smokeless tobacco in Sweden than on average in high-income countries.

Solutions

Tobacco control policy is an excellent investment in the health of a country's population. According to the WHO, for less than 6 kr per person per year Sweden will be able to pay for the four 'best buys' in tobacco control policy, raising tobacco excise taxes, enforcing a comprehensive national smoke-free law and a ban on tobacco advertising and promotion, and mandating large graphic warning labels appear on tobacco product packaging. This small investment will reap enormous dividends in health and prosperity.

Current Policy in Sweden

Protect From Smoke

Smokefree HealthCare FacilitiesNo
Smokefree UniversitiesNo
Smokefree Government FacilitiesNo
Smokefree Indoor OfficesNo
Smokefree RestaurantsNo
Smokefree Pubs and BarsNo
Smokefree Public TransportNo
All Other Indoor Public Places Smokefreen/a
Funds for Smokefree EnforcementNo

Offer Help

Quitting SolutionsNRT and/or some cessation services (at least one of which is cost-covered)
National QuitlineYes

Warn about the dangers to tobacco users on product packaging

Type of Warning Labels

Australia(best practice)

Graphic

Sweden

Text

Percent of Pack Covered

Australia(best practice)

83%

Sweden

48%

Graphic Warning Rounds

Australia(best practice)

2

Sweden

No Data

Has Plain/Standardized Packaging

Australia(best practice)

Yes

Sweden

No

Warn about the dangers to whole population in a media campaign

Ran a national anti-tobacco campaign during 2011 and 2012

WHO Best Practice

Yes

Sweden

No

Part Of A Comprehensive Tobacco Control Program

WHO Best Practice

Yes

Sweden

N/A

Pre-Tested With The Target Audience

WHO Best Practice

Yes

Sweden

N/A

Target Audience Research Was Conducted

WHO Best Practice

Yes

Sweden

N/A

Aired On Television And/Or Radio

WHO Best Practice

Yes

Sweden

N/A

Utilized Media Planning

WHO Best Practice

Yes

Sweden

N/A

Earned Media/Public Relations Were Used To Promote The Campaign

WHO Best Practice

Yes

Sweden

N/A

Process Evaluation Was Used To Assess Implementation

WHO Best Practice

Yes

Sweden

N/A

Outcome Evaluation Was Used To Assess Effectiveness

WHO Best Practice

Yes

Sweden

N/A

Enforce bans on advertising

Number of Bans on Forms of Direct Advertising0 of a possible 7 bans
Number of Bans on Forms of Indirect Advertising6 of a possible 7 bans
Ad Ban Compliance Percent40% self-rated compliance

Raise Taxes

Excise Tax as a % of Cigarette Price

WHO Benchmark

75% of Retail Price is Excise Tax

Sweden

54% of Retail Price is Excise Tax

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