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Country Fact Sheet

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Niue

Harm

No Data

Deaths

% caused by tobacco: 2010

% of Men

% of Women

Tobacco use also...

Harms Development

Harms Environment

Cigarette butts are the most commonly discarded piece of waste worldwide. It is estimated that 1.69 billion pounds of butts wind up as toxic trash, which is roughly equivalent to the weight of 177,895 endangered African elephants.

Harms Equality

To find more customers, the tobacco industry markets its products aggressively to women and children.

Harms NCDs

People living with mental illness are nearly twice as likely to smoke as other persons.

Industry

No Data

Market

Adult Smoking % using tobacco daily, 2013

22.6%of Men

No Data

7.6%of Female

More women smoke in Niue than on average in WPRO-income countries.

Children Smoking % using tobacco daily, 2013

23.3%of Boys

No Data

n/a%of Girls

No Data

Smokeless% currently using tobacco, 2013 or most recent

0.2%of Adults

No Data

Solutions

Current Policy in Niue

Protect From Smoke

Smokefree HealthCare FacilitiesNo
Smokefree UniversitiesNo
Smokefree Government FacilitiesNo
Smokefree Indoor OfficesNo
Smokefree RestaurantsNo
Smokefree Pubs and BarsNo
Smokefree Public TransportNo
All Other Indoor Public Places SmokefreeN/A
Funds for Smokefree EnforcementNo

Offer Help

Quitting SolutionsNRT and/or some cessation services (at least one of which is cost-covered)
National QuitlineNo

Warn about the dangers to tobacco users on product packaging

Type of Warning Labels

Australia(best practice)

Graphic

Niue

No Data

Percent of Pack Covered

Australia(best practice)

82.5%

Niue

No Data%

Graphic Warning Rounds

Australia(best practice)

2

Niue

No Data

Has Plain/Standardized Packaging

Australia(best practice)

Yes

Niue

No

Warn about the dangers to whole population in a media campaign

Ran a national anti-tobacco campaign during 2011 and 2012

WHO Best Practice

Yes

Niue

No Data

Part Of A Comprehensive Tobacco Control Program

WHO Best Practice

Yes

Niue

N/A

Pre-Tested With The Target Audience

WHO Best Practice

Yes

Niue

N/A

Target Audience Research Was Conducted

WHO Best Practice

Yes

Niue

N/A

Aired On Television And/Or Radio

WHO Best Practice

Yes

Niue

N/A

Utilized Media Planning

WHO Best Practice

Yes

Niue

N/A

Earned Media/Public Relations Were Used To Promote The Campaign

WHO Best Practice

Yes

Niue

N/A

Process Evaluation Was Used To Assess Implementation

WHO Best Practice

Yes

Niue

N/A

Outcome Evaluation Was Used To Assess Effectiveness

WHO Best Practice

Yes

Niue

N/A

Enforce bans on advertising

Number of Bans on Forms of Direct Advertising0 of a possible 7 bans
Number of Bans on Forms of Indirect Advertisingn/a of a possible 7 bans
Ad Ban Compliance Percent0% self-rated compliance

Raise Taxes

Excise Tax as a % of Cigarette Price

WHO Benchmark

75% of Retail Price is Excise Tax

Niue

0% of Retail Price is Excise Tax

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