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Country Fact Sheet

Mauritania

Harm

Tobacco harms the health, the treasury, and the spirit of Mauritania. Every year more than 600 of it's people are killed by tobacco-caused disease, while more than 27000 children and more than 296000 adults continue to use tobacco each day. Complacency in the face of the tobacco epidemic will ensure the tobacco industry continues to run roughshod over the lives of Mauritania's citizens and ensure that tobacco's death toll will grow with each passing year. Tobacco control advocates must reach out to other communities to strengthen their efforts in this mortal fight.

Deaths

% caused by tobacco: 2010

3.7% of Men

Even though fewer men die on average in Mauritania than other middle-income countries, still 9 men are being killed by tobacco every week, necessitating action from policymakers.

1.7% of Women

Even though fewer women die on average in Mauritania than other middle-income countries, still 4 women are being killed by tobacco every week, necessitating action from policymakers.

Tobacco use also...

Harms Development

Buying tobacco robs families of the resources they need to rise out of poverty. A smoker in Mauritania would have to spend 2.5% the of national median income to purchase 10 of the cheapest cigarettes to smoke each day!

Harms Environment

Cigarette butts are the most commonly discarded piece of waste worldwide. It is estimated that 1.69 billion pounds of butts wind up as toxic trash, which is roughly equivalent to the weight of 177,895 endangered African elephants.

Harms Equality

To find more customers, the tobacco industry markets its products aggressively to women and children.

Harms NCDs

People living with mental illness are nearly twice as likely to smoke as other persons.

Industry

The combined revenues of the world's 6 largest tobacco companies in 2013 was USD342 Billion, 99% larger than the Gross National Income of Mauritania. The industry is a powerful force that does not fear the actions of nation-states because their resources are often much larger.

Market

Adult Smoking % using tobacco daily, 2013

21.7%of Men

Even though fewer men smoke on average in Mauritania than on average in middle-income countries, still 252600 men still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

3.8%of Female

Even though fewer women smoke on average in Mauritania than on average in middle-income countries, still 44100 women still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

Children Smoking % using tobacco daily, 2013

14.6%of Boys

More boys smoke in Mauritania than on average in middle-income countries.

9%of Girls

More girls smoke in Mauritania than on average in middle-income countries.

Smokeless% currently using tobacco, 2013 or most recent

9%of Adults

More people use smokeless tobacco in Mauritania than on average in middle-income countries.

Solutions

Tobacco control policy is an excellent investment in the health of a country's population. According to the WHO, for less than UM50 per person per year Mauritania will be able to pay for the four 'best buys' in tobacco control policy, raising tobacco excise taxes, enforcing a comprehensive national smoke-free law and a ban on tobacco advertising and promotion, and mandating large graphic warning labels appear on tobacco product packaging. This small investment will reap enormous dividends in health and prosperity.

Current Policy in Mauritania

Protect From Smoke

Smokefree HealthCare FacilitiesYes
Smokefree UniversitiesNo
Smokefree Government FacilitiesNo
Smokefree Indoor OfficesNo
Smokefree RestaurantsNo
Smokefree Pubs and BarsNo
Smokefree Public TransportNo
All Other Indoor Public Places SmokefreeN/A
Funds for Smokefree EnforcementNo

Offer Help

Quitting SolutionsNone
National QuitlineNo

Warn about the dangers to tobacco users on product packaging

Type of Warning Labels

Australia(best practice)

Graphic

Mauritania

None

Percent of Pack Covered

Australia(best practice)

82.5%

Mauritania

No Data%

Graphic Warning Rounds

Australia(best practice)

2

Mauritania

No Data

Has Plain/Standardized Packaging

Australia(best practice)

Yes

Mauritania

No

Warn about the dangers to whole population in a media campaign

Ran a national anti-tobacco campaign during 2011 and 2012

WHO Best Practice

Yes

Mauritania

No Data

Part Of A Comprehensive Tobacco Control Program

WHO Best Practice

Yes

Mauritania

N/A

Pre-Tested With The Target Audience

WHO Best Practice

Yes

Mauritania

N/A

Target Audience Research Was Conducted

WHO Best Practice

Yes

Mauritania

N/A

Aired On Television And/Or Radio

WHO Best Practice

Yes

Mauritania

N/A

Utilized Media Planning

WHO Best Practice

Yes

Mauritania

N/A

Earned Media/Public Relations Were Used To Promote The Campaign

WHO Best Practice

Yes

Mauritania

N/A

Process Evaluation Was Used To Assess Implementation

WHO Best Practice

Yes

Mauritania

N/A

Outcome Evaluation Was Used To Assess Effectiveness

WHO Best Practice

Yes

Mauritania

N/A

Enforce bans on advertising

Number of Bans on Forms of Direct Advertising0 of a possible 7 bans
Number of Bans on Forms of Indirect Advertising0 of a possible 7 bans
Ad Ban Compliance Percent0% self-rated compliance

Raise Taxes

Excise Tax as a % of Cigarette Price

WHO Benchmark

75% of Retail Price is Excise Tax

Mauritania

11.01% of Retail Price is Excise Tax

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