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Maldives

Harm

Tobacco harms the health, the treasury, and the spirit of Maldives. Every year more than 60 of it's people are killed by tobacco-caused disease, while more than 700 children and more than 51000' citizens and ensure that tobacco's death toll will grow with each passing year. Tobacco control advocates must reach out to other communities to strengthen their efforts in this mortal fight.Maldives's citizens and ensure that tobacco's death toll will grow with each passing year. Tobacco control advocates must reach out to other communities to strengthen their efforts in this mortal fight.

Deaths

% caused by tobacco: 2010

11.3% of Men

Even though fewer men die on average in Maldives than other middle-income countries, still 1 men are being killed by tobacco every week, necessitating action from policymakers.

7.1% of Women

More women die in Maldives than on average in middle-income countries.

Tobacco use also...

Harms Development

Harms Environment

Cigarette butts are the most commonly discarded piece of waste worldwide. It is estimated that 1.69 billion pounds of butts wind up as toxic trash, which is roughly equivalent to the weight of 177,895 endangered African elephants.

Harms Equality

To find more customers, the tobacco industry markets its products aggressively to women and children.

Harms NCDs

People living with mental illness are nearly twice as likely to smoke as other persons.

Industry

The combined revenues of the world's 6 largest tobacco companies in 2013 was USD342 Billion, 99% larger than the Gross National Income of Maldives. The industry is a powerful force that does not fear the actions of nation-states because their resources are often much larger.

Market

Adult Smoking % using tobacco daily, 2013

34.5%of Men

More men smoke in Maldives than on average in middle-income countries.

7.7%of Female

More women smoke in Maldives than on average in middle-income countries.

Children Smoking % using tobacco daily, 2013

6.2%of Boys

Even though fewer boys smoke on average in Maldives than on average in middle-income countries, still 500 boys still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

2.4%of Girls

Even though fewer girls smoke on average in Maldives than on average in middle-income countries, still 200 girls still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

Smokeless% currently using tobacco, 2013 or most recent

6.8%of Adults

Even though fewer people use smokless tobacco on average in Maldives than on average in middle-income countries, still 16300 people currently use smokeless tobacco, the sign of an ongoing and dire public health threat.

Solutions

Current Policy in Maldives

Protect From Smoke

Smokefree HealthCare FacilitiesYes
Smokefree UniversitiesYes
Smokefree Government FacilitiesYes
Smokefree Indoor OfficesNo
Smokefree RestaurantsNo
Smokefree Pubs and BarsNo
Smokefree Public TransportYes
All Other Indoor Public Places SmokefreeN/A
Funds for Smokefree EnforcementNo

Offer Help

Quitting SolutionsNRT and/or some cessation services (neither cost-covered)
National QuitlineNo

Warn about the dangers to tobacco users on product packaging

Type of Warning Labels

Australia(best practice)

Graphic

Maldives

Text

Percent of Pack Covered

Australia(best practice)

82.5%

Maldives

30%

Graphic Warning Rounds

Australia(best practice)

2

Maldives

No Data

Has Plain/Standardized Packaging

Australia(best practice)

Yes

Maldives

No

Warn about the dangers to whole population in a media campaign

Ran a national anti-tobacco campaign during 2011 and 2012

WHO Best Practice

Yes

Maldives

No Data

Part Of A Comprehensive Tobacco Control Program

WHO Best Practice

Yes

Maldives

N/A

Pre-Tested With The Target Audience

WHO Best Practice

Yes

Maldives

N/A

Target Audience Research Was Conducted

WHO Best Practice

Yes

Maldives

N/A

Aired On Television And/Or Radio

WHO Best Practice

Yes

Maldives

N/A

Utilized Media Planning

WHO Best Practice

Yes

Maldives

N/A

Earned Media/Public Relations Were Used To Promote The Campaign

WHO Best Practice

Yes

Maldives

N/A

Process Evaluation Was Used To Assess Implementation

WHO Best Practice

Yes

Maldives

N/A

Outcome Evaluation Was Used To Assess Effectiveness

WHO Best Practice

Yes

Maldives

N/A

Enforce bans on advertising

Number of Bans on Forms of Direct Advertising7 of a possible 7 bans
Number of Bans on Forms of Indirect Advertising6 of a possible 7 bans
Ad Ban Compliance PercentModerate% self-rated compliance

Raise Taxes

Excise Tax as a % of Cigarette Price

WHO Benchmark

75% of Retail Price is Excise Tax

Maldives

0% of Retail Price is Excise Tax

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