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Iceland

Harm

Tobacco harms the health, the treasury, and the spirit of Iceland. Every year more than 310 of it's people are killed by tobacco-caused disease, while more than 600 children and more than 37000 adults continue to use tobacco each day. Complacency in the face of the tobacco epidemic will ensure the tobacco industry continues to run roughshod over the lives of Iceland's citizens and ensure that tobacco's death toll will grow with each passing year. Tobacco control advocates must reach out to other communities to strengthen their efforts in this mortal fight.

Deaths

% caused by tobacco: 2010

16.1% of Men

Even though fewer men die on average in Iceland than other high-income countries, still 3 men are being killed by tobacco every week, necessitating action from policymakers.

15.3% of Women

More women die in Iceland than on average in high-income countries.

Tobacco use also...

Harms Development

Harms Environment

Cigarette butts are the most commonly discarded piece of waste worldwide. It is estimated that 1.69 billion pounds of butts wind up as toxic trash, which is roughly equivalent to the weight of 177,895 endangered African elephants.

Harms Equality

To find more customers, the tobacco industry markets its products aggressively to women and children.

Harms NCDs

People living with mental illness are nearly twice as likely to smoke as other persons.

Industry

The combined revenues of the world's 6 largest tobacco companies in 2013 was USD342 Billion, 96% larger than the Gross National Income of Iceland. The industry is a powerful force that does not fear the actions of nation-states because their resources are often much larger.

Market

Adult Smoking % using tobacco daily, 2013

15.9%of Men

Even though fewer men smoke on average in Iceland than on average in high-income countries, still 20800 men still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

13.1%of Female

Even though fewer women smoke on average in Iceland than on average in high-income countries, still 17000 women still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

Children Smoking % using tobacco daily, 2013

6%of Boys

Even though fewer boys smoke on average in Iceland than on average in high-income countries, still 300 boys still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

5%of Girls

Even though fewer girls smoke on average in Iceland than on average in high-income countries, still 300 girls still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

Smokeless% currently using tobacco, 2013 or most recent

15.1%of Adults

More people use smokeless tobacco in Iceland than on average in high-income countries.

Solutions

Tobacco control policy is an excellent investment in the health of a country's population. According to the WHO, for less than 1140 kr per person per year Iceland will be able to pay for the four 'best buys' in tobacco control policy, raising tobacco excise taxes, enforcing a comprehensive national smoke-free law and a ban on tobacco advertising and promotion, and mandating large graphic warning labels appear on tobacco product packaging. This small investment will reap enormous dividends in health and prosperity.

Current Policy in Iceland

Protect From Smoke

Smokefree HealthCare FacilitiesNo
Smokefree UniversitiesNo
Smokefree Government FacilitiesNo
Smokefree Indoor OfficesNo
Smokefree RestaurantsNo
Smokefree Pubs and BarsNo
Smokefree Public TransportNo
All Other Indoor Public Places SmokefreeN/A
Funds for Smokefree EnforcementYes

Offer Help

Quitting SolutionsNRT and/or some cessation services (neither cost-covered)
National QuitlineYes

Warn about the dangers to tobacco users on product packaging

Type of Warning Labels

Australia(best practice)

Graphic

Iceland

Graphic

Percent of Pack Covered

Australia(best practice)

82.5%

Iceland

35%

Graphic Warning Rounds

Australia(best practice)

2

Iceland

1

Has Plain/Standardized Packaging

Australia(best practice)

Yes

Iceland

No

Warn about the dangers to whole population in a media campaign

Ran a national anti-tobacco campaign during 2011 and 2012

WHO Best Practice

Yes

Iceland

No Data

Part Of A Comprehensive Tobacco Control Program

WHO Best Practice

Yes

Iceland

N/A

Pre-Tested With The Target Audience

WHO Best Practice

Yes

Iceland

N/A

Target Audience Research Was Conducted

WHO Best Practice

Yes

Iceland

N/A

Aired On Television And/Or Radio

WHO Best Practice

Yes

Iceland

N/A

Utilized Media Planning

WHO Best Practice

Yes

Iceland

N/A

Earned Media/Public Relations Were Used To Promote The Campaign

WHO Best Practice

Yes

Iceland

N/A

Process Evaluation Was Used To Assess Implementation

WHO Best Practice

Yes

Iceland

N/A

Outcome Evaluation Was Used To Assess Effectiveness

WHO Best Practice

Yes

Iceland

N/A

Enforce bans on advertising

Number of Bans on Forms of Direct Advertising7 of a possible 7 bans
Number of Bans on Forms of Indirect Advertising6 of a possible 7 bans
Ad Ban Compliance PercentHigh% self-rated compliance

Raise Taxes

Excise Tax as a % of Cigarette Price

WHO Benchmark

75% of Retail Price is Excise Tax

Iceland

36.18% of Retail Price is Excise Tax

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