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Denmark

Harm

Tobacco harms the health, the treasury, and the spirit of Denmark. Every year more than 12800 of it's people are killed by tobacco-caused disease, while more than 16000 children and more than 872000 adults continue to use tobacco each day. Complacency in the face of the tobacco epidemic will ensure the tobacco industry continues to run roughshod over the lives of Denmark's citizens and ensure that tobacco's death toll will grow with each passing year. Tobacco control advocates must reach out to other communities to strengthen their efforts in this mortal fight.

Deaths

% caused by tobacco: 2010

24.2% of Men

More men die in Denmark than on average in high-income countries.

20.3% of Women

More women die in Denmark than on average in high-income countries.

Tobacco use also...

Harms Development

Buying tobacco robs families of the resources they need to rise out of poverty. A smoker in Denmark would have to spend 1.7% the of national median income to purchase 10 of the cheapest cigarettes to smoke each day!

Harms Environment

Cigarette butts are the most commonly discarded piece of waste worldwide. It is estimated that 1.69 billion pounds of butts wind up as toxic trash, which is roughly equivalent to the weight of 177,895 endangered African elephants.

Harms Equality

To find more customers, the tobacco industry markets its products aggressively to women and children.

Harms NCDs

People living with mental illness are nearly twice as likely to smoke as other persons.

Industry

The combined revenues of the world's 6 largest tobacco companies in 2013 was USD342 Billion, equal to 99% of the Gross National Income of Denmark. The industry is a powerful force that does not fear the actions of smaller nation-states because their resources are often much larger. Larger economies have the opportunity to help the smaller allies face down this threat.

Market

Adult Smoking % using tobacco daily, 2013

19.9%of Men

Even though fewer men smoke on average in Denmark than on average in high-income countries, still 454400 men still smoke cigarettes each day, the sign of an ongoing and dire public health threat.

17.8%of Female

More women smoke in Denmark than on average in high-income countries.

Children Smoking % using tobacco daily, 2013

10%of Boys

More boys smoke in Denmark than on average in high-income countries.

10%of Girls

More girls smoke in Denmark than on average in high-income countries.

Smokeless% currently using tobacco, 2013 or most recent

2%of Adults

More people use smokeless tobacco in Denmark than on average in high-income countries.

Solutions

Tobacco control policy is an excellent investment in the health of a country's population. According to the WHO, for less than 7 kr. per person per year Denmark will be able to pay for the four 'best buys' in tobacco control policy, raising tobacco excise taxes, enforcing a comprehensive national smoke-free law and a ban on tobacco advertising and promotion, and mandating large graphic warning labels appear on tobacco product packaging. This small investment will reap enormous dividends in health and prosperity.

Current Policy in Denmark

Protect From Smoke

Smokefree HealthCare FacilitiesNo
Smokefree UniversitiesNo
Smokefree Government FacilitiesNo
Smokefree Indoor OfficesNo
Smokefree RestaurantsNo
Smokefree Pubs and BarsNo
Smokefree Public TransportNo
All Other Indoor Public Places Smokefreen/a
Funds for Smokefree EnforcementNo

Offer Help

Quitting SolutionsBoth NRT and some cessation services cost-covered
National QuitlineYes

Warn about the dangers to tobacco users on product packaging

Type of Warning Labels

Australia(best practice)

Graphic

Denmark

Graphic

Percent of Pack Covered

Australia(best practice)

83%

Denmark

35%

Graphic Warning Rounds

Australia(best practice)

2

Denmark

1

Has Plain/Standardized Packaging

Australia(best practice)

Yes

Denmark

No

Warn about the dangers to whole population in a media campaign

Ran a national anti-tobacco campaign during 2011 and 2012

WHO Best Practice

Yes

Denmark

No

Part Of A Comprehensive Tobacco Control Program

WHO Best Practice

Yes

Denmark

N/A

Pre-Tested With The Target Audience

WHO Best Practice

Yes

Denmark

N/A

Target Audience Research Was Conducted

WHO Best Practice

Yes

Denmark

N/A

Aired On Television And/Or Radio

WHO Best Practice

Yes

Denmark

N/A

Utilized Media Planning

WHO Best Practice

Yes

Denmark

N/A

Earned Media/Public Relations Were Used To Promote The Campaign

WHO Best Practice

Yes

Denmark

N/A

Process Evaluation Was Used To Assess Implementation

WHO Best Practice

Yes

Denmark

N/A

Outcome Evaluation Was Used To Assess Effectiveness

WHO Best Practice

Yes

Denmark

N/A

Enforce bans on advertising

Number of Bans on Forms of Direct Advertising1 of a possible 7 bans
Number of Bans on Forms of Indirect Advertising5 of a possible 7 bans
Ad Ban Compliance Percent30% self-rated compliance

Raise Taxes

Excise Tax as a % of Cigarette Price

WHO Benchmark

75% of Retail Price is Excise Tax

Denmark

59% of Retail Price is Excise Tax

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